When running Facebook Ads, you have the option to use long format copy. If you’re looking to create successful Facebook Ads, using long format copy is definitely something you should consider!

When it comes to website design, simplicity is key. A simple website design that is easy to navigate and fast loading will help keep visitors engaged and improve your conversion rates. Keep these eight factors in mind when designing your website to ensure that it is conversion-friendly.

Digital marketing is essential for any modern business, but it can be a tough sell to CEOs. They’re often skeptical of newfangled marketing techniques and worried about the bottom line. There are a few things you can do, however, to increase CEOs’ trust in digital marketing and help them see the benefits.

If you want to write copy that's more effective, start by understanding your target market. Conduct market research to gain insights into their needs and motivations. By understanding your target market, you can write copy that converts.

The short answer is yes – cold outreach on LinkedIn can still be an effective way to reach your target market. However, there are a few things you need to keep in mind in order to make it work.

When it comes to social media, one of the most popular topics is engagement. Everyone wants more likes, comments, and shares on their posts. But do you really need more likes on your posts?

When it comes to digital marketing, there are a lot of agencies out there to choose from. Keep these 12 things in mind and you'll be on your way to finding the perfect one for your needs!

There is a lot of buzz around growth hacking lately, but there are also a lot of misconceptions about what growth hacking actually is. In this article, we will dispel some of the most common growth hacking myths and help you understand what growth hacking is and isn't.

As a content marketer, it's always the dream to create content that goes viral. However, simply going viral doesn't always equal more sales. There are a few reasons for this.

Sales and marketing teams are often at odds with each other. But if they can learn to collaborate, they can be a powerful force for your business. Here are 20 tips on how to get your sales and marketing teams working together.

By following these tips, you can make the most of social media when conducting market research. With the right information, you can make informed decisions about your products and services, and ensure that you are catering to your target market.

In times of crisis, it’s more important than ever to rethink your digital marketing strategy and make sure you’re doing everything you can to reach your target audience. Here are a few tips for rethinking your digital marketing strategy in times of crisis.

When it comes to product descriptions, there's no one size fits all. However, there are a few tips that will help you write product descriptions that get people buying.

Don't give up if your direct response Facebook Ads campaign doesn't work at first - it's easy to think of social media advertising as something that works overnight but the truth is that most effective direct response advertising takes time and effort. Here are some common mistakes to avoid.

Although it's impossible for B2B brands to know exactly what the future holds, it's worth planning ahead by thinking about how these trends might affect your B2B digital content strategy in 2022.

There are several reasons to use micro-influencers on Instagram to promote your brand. Since Instagram users favour micro-influencers, you'll see a larger amount of engagement and better results for your Instagram promotions than if you were to work with instafamous brands.

20 email subject lines for sales that get opened. If you need an edge when trying to get people to check out your product offering, try using these email subject lines.

Social media is an incredible direct marketing channel, but if you aren't careful direct response ads can end up costing a fortune for very little return. Here are some do’s and don'ts for direct response social media advertising.

There are several ways to improve copywriting skills, but these are some of the easiest that you can do yourself at home or even while on your break at work.

There are a number of factors that influence conversion rate, from layout to ease of navigation. This article looks at how you can improve conversion rate as well as some useful tools and techniques.