Why should you use long format copy for Facebook Ads?

When running Facebook Ads, you have the option to use long format copy. This means that your ad copy in 'Primary Text' section can be up to 63,206 characters long (for Instagram caption it's up to 2200 characters), which gives you a lot of room to include all the details about your product or service. If you’re looking to create successful Facebook Ads, using long format copy is definitely something you should consider!

When compared to the shorter, standard format, long format copy can be more effective because it allows you to go into more detail about what you’re offering. You can also use it to create a more personal connection with your audience.

Long format copy is especially useful if you're selling a complex product or service, or if you want to include a lot of information in your ad. It can also be helpful if you're targeting a specific audience and want to make sure they see all the relevant information.

So, why should you use long format copy when running Facebook Ads? Here are a few reasons:

1. It allows you to go into more detail about your product or service.

When you use long format copy, you can include all the details about your product or service that you want your audience to know. This is especially important if you’re selling a complex product or service. The more information you can provide, the better.

2. It helps you create a more personal connection with your audience.

Long format copy gives you the opportunity to really connect with your audience on a personal level. You can tell them your story and why you’re passionate about what you do. When your audience feels like they know you, they’re more likely to trust you and buy from you.

3. It makes your ad stand out from the crowd.

With so many ads competing for attention on Facebook, it’s important to do anything you can to make your ad stand out. Using long format copy is one way to do that. When people see an ad with a lot of text, they’re more likely to stop and read it.

So, if you’re looking for a way to improve your Facebook Ads, consider using long format copy. It can be a great way to connect with your audience and stand out from the competition.

If you're not sure whether long format copy is right for your ad, consider testing it out and seeing how it performs. You may find that it's just what you need to get more people to convert!