Why ''going viral'' doesn't always lead to more sales

It's the dream of any content marketer: creating content that goes viral and leads to an influx of sales. However, this isn't always the case. In fact, going viral doesn't always mean more sales.

There are a few reasons for this. First, not all content is created equal - some content is simply more shareable than others. Additionally, not everyone who sees your content will take action - in fact, studies show that only about 2% of people who see a piece of content actually convert.

So, what can you do to increase the likelihood of your content leading to more sales? First, make sure that your content is high quality and relevant to your audience. This means creating content that is interesting, informative, and useful. Quality content will always outperform viral content in the long run.

Next, focus on creating content that inspires action - whether that's signing up for a newsletter, downloading a white paper, or making a purchase. Content that encourages people to take action is more likely to result in sales.

Finally, make sure that you're targeting the right audience with your content. This means creating content that is relevant to your target market and addressing their needs and concerns.

When it comes to content marketing, going viral doesn't always equal more sales. However, by focusing on quality content, inspiring action, and targeting the right audience, you can increase the chances of your content leading to real results.

If you follow these tips, you'll be well on your way to creating content that leads to more sales. And who knows - maybe your content will even go viral.