5 reasons why use micro-influencers on Instagram to promote your brand

Instagram is an excellent place for businesses to connect with a highly engaged audience. The reason for this is that Instagram is readily available on your smartphone, has a user interface that has influenced many other well-known social media sites, and is one of the most popular social networking platforms worldwide.

Aside from Instagram's daily active users increasing at an exponential rate, Instagram influencers are more likely to be targeted by potential new followers or loyal fans of their content. With micro-influencers,  it gives brands that tiny bit more chance at real engagement with their products and services than our Instagram post about our vegan-friendly beauty range with just 100 followers might not garner much attention compared to someone who is followed by thousands.

The main difference between influencers on Instagram is that micro-influencers are more likely to have smaller but highly engaged communities. They are not well known to the mass market. This means their posts are still organic, credible, and possibly even more influential than an average celebrity because they can be seen as a true representation of normal people with similar interests.

If you discover an Instagram profile that matches your criteria, you'll probably want to sponsor them in order for them to promote your goods or services for free. It's not a sign of desperation! Rather, it indicates that successful Instagrammers are highly sought-after by businesses looking to get exposure for their brand or product rather than spending thousands of pounds, dollars or euros on television advertisements.

There are several other reasons to use micro-influencers on Instagram to promote your brand. They are:

 1. More Trustworthy

Instagram influencers have already gained their followers' trust in order for them to be accepted by the community. Often, Instagrammers only accept profiles that they support or connect with which means their posts reflect authentic views rather than being an ad banner for a company trying to sell you something.

Accordingly, businesses offer Instagrammers free products and services in return for quality posts about their brand because Instagrammers who do this genuinely enjoy promoting new products and services they love or believe in instead of looking at it as a way of making money from instafamous brands. For one thing, instafamous brands have more of a following and can offer bigger incentives whereas micro-influencers might not have enough leverage to negotiate better deals alone.

This instills trust in Instagram community members who consider the influencer's opinion valuable.  Studies show that over half (55%) of people surveyed indicated that they trusted online consumer opinions posted online while only 33% said that they trusted advertisements.

Instagram influencers, however, are even more influential than paid ads since advertising is still seen as something artificial and with little value by some users. Micro-influencers also recommend products or services in their posts because they genuinely like them and would like to share their experience with others which instils an element of credibility in the mind of Instagrammers.

2. Influencers Can Be More Engaging

Influencers can be more engaging than celebrities because they are real people who promote your product or service with genuine posts and comments that Instagrammers can relate to which creates a sense of community on Instagram. Celebrities, on the other hand, often have their many assistants handle social media posts and engagements with Instagrammers which create an impersonal image for Instagram users.

Additionally, influencer posts will likely be seen as less invasive than paid advertising banners or pop-ups by Instagram users who may block such content as soon as they see it because it's not relevant to them whatsoever.  On the other hand, micro-influencers secure sponsorships with Instagrammers because they're not famous but can offer great exposure to businesses that want to avoid paying for more expensive ads on television or mainstream social media sites.

 3. Influencers Provide Authentic Posts For Your Brand

When Instagrammers view micro-influencers posts, they know the content is coming from an Instagram influencer whose profile matches their specifications so it feels like a personal appeal instead of paid advertising.  This also means instafamous brands will be seen as commercialized and unoriginal whereas Instagrammers are perceived as trustworthy and original.

Micro-influencers are genuine people just like Instagram users who can promote your brand authentically which instills trust in Instagrammers since they're getting an ad from someone they appreciate rather than a popular instafamous brand trying to sell them something. These are trustworthy users that remain loyal to their followers which Instagrammers find very valuable since authenticity matters in micro-influencers' posts.

4. Information More Likely To Be Shared

Micro-influencers have stronger relationships with their followers because the two have built credibility for one another over time so Instagrammers are more likely to share information provided by micro-influencers with others who might be interested in your product or service instead of ignoring it like paid advertisements often do.

If you regularly search for reviews of products and services online, you'll notice reviews by customers on Amazon reviews and Google product reviews are more valuable than a small statement about a product's efficacy on Instagram because instafamous brands don't have the same kind of credibility with Instagrammers that micro-influencers have.

That being said, instafamous brands can still be beneficial to your company even if they lack credibility in some Instagrammers minds since these companies can offer lucrative deals for influencers who want to collaborate with them so it ultimately depends on what you're looking for. However, an instafamous brand may not have as much credibility as a micro-influencer when it comes to Instagrammer engagement.

5. Micro-Influencers Create A Community That Keeps People Engaged And Interested In Your Brand

The Instagram community has grown in size because Instagram encourages interaction between users where brands can send private messages to Instagrammers when they're interested in working with them.  However, micro-influencers are always available to chat to Instagrammers about your brand's mission or product whereas instafamous brands that post once every couple of months may seem too distant for Instagrammers who want constant updates from their favourite brands.

Since Instagram influencers have established credibility with Instagrammers which Instagrammers cherish, micro-influencers are more likely to keep people engaged and interested in your company by building a strong community on Instagram so you'll see lower bounce rates, click-through rates, and more Instagrammers engaging with your Instagram posts and ads.

Micro-influencers Instagram posts and ads will also stay relevant longer than instafamous brand content due to Instagrammers viewing the post as coming from someone they already know so instafamous brands will lose relevancy in Instagrammers feeds since instafamous brands aren't as connected with Instagrammers as micro-influencers are which leads to less engagement.