5 ways to increase CEOs' trust in digital marketing

Digital marketing is essential for any modern business, but it can be a tough sell to CEOs. They’re often skeptical of newfangled marketing techniques and worried about the bottom line. There are a few things you can do, however, to increase CEOs’ trust in digital marketing and help them see the benefits. Here are five of them:

1. Focus on results, not activities: It’s easy to get bogged down in the nitty-gritty details of digital marketing campaigns and lose sight of the bigger picture. When reporting to CEO's, focus on results achieved rather than activities undertaken. This will help them understand how your work is impacting the bottom line.

2. Keep it simple: Digital marketing can be a complex beast, with a myriad of moving parts. When presenting to CEO's, simplify your message as much as possible. Use clear language and avoid jargon where possible. Focus on the key points and leave out anything that isn’t absolutely essential.

3. Be prepared to answer tough questions: CEO's are used to being in the hot seat, so don’t be surprised if they grill you on your digital marketing strategy. Be prepared to answer tough questions about your plans, your budget and your expected results. If you can stand up to their scrutiny, you’ll earn their respect.

4. Show them the numbers: CEO's are number-crunchers at heart, so make sure you have the data to back up your claims. Use hard numbers and tangible results to demonstrate the success of your digital marketing campaigns.

5. Be flexible: Be prepared to adjust your strategy on the fly, based on feedback from the CEO. They may want to see different metrics or set different objectives. Be flexible and adaptable, so you can always deliver what they need.

By following these tips, you can earn the trust of even the most old-school CEO and get them on board with your digital marketing plans.