Which is a better option for your business: PPC or SEO?

There are a lot of ways to market your company online, but which one is the best for you? PPC and SEO are two popular options, but they each have their own pros and cons. Here’s a closer look at PPC vs SEO so you can decide which might be the better solution for your business.

PPC stands for pay-per-click, and it refers to ads that you pay for on search engines like Google. When someone clicks on your ad, you pay the amount that you’ve bid on that keyword. SEO, on the other hand, is about optimising your website and its content to rank higher in organic search results.

One of the main advantages of PPC is that it’s a quick way to get your website in front of potential customers. With the right campaign, you can start seeing results almost immediately. SEO can take longer to see results, but it can be a more cost-effective solution in the long run.

Another advantage of PPC is that you have more control over your ad campaigns. You can target specific keywords and adjust your bids based on how well your ads are performing. With SEO, you don’t have as much control over your ranking in search results, although there are some things you can do to influence your ranking.

One disadvantage of PPC is that it can be expensive, especially if you’re bidding on popular keywords. And if your ads don’t get clicked, you don’t get anything for your investment. SEO can also be a time-consuming process, especially if you’re just starting out and trying to optimise your website on your own.

Both PPC and SEO have their own pros and cons, so it’s important to weigh all of your options before deciding which one is right for your business. If you need help getting started, contact me and I’d be happy to assist you.