What's the right balance between paid and organic reach on social media?

Organic reach and paid reach are both important for social media marketing. But what's the right balance?

Organic reach is the number of people who see your content because they follow you or because your post appears in their news feed. Paid reach is the number of people who see your content because you've paid to promote it.

The right balance between organic and paid reach depends on your goals. If you're trying to build brand awareness, you might want to focus more on organic reach. But if you're trying to increase sales, you might want to focus more on paid reach.

There are pros and cons to both organic and paid reach. Organic reach is free, but it can be harder to get. Paid reach is more expensive, but it can be easier to control.

Organic reach is more authentic and trustworthy, but it might not reach as many people. Paid reach is less authentic and trustworthy, but it can be more effective in reaching your target audience.

The bottom line is that there's no one right answer when it comes to organic vs paid reach. The best approach is to experiment and see what works best for you and your business.

Ultimately, the best approach is to use a mix of both organic and paid reach. This way, you can reach the widest audience possible and achieve your goals.