Should you hire a digital marketing consultant or a marketing consultant?

Deciding whether to hire a digital marketing consultant or a marketing consultant can be a tough decision. Both digital marketing and marketing are important aspects of any business, so it is essential to decide which one will be more beneficial for your company. Here are a few factors to consider when making your decision:

- The size of your company: If you have a small business, hiring a digital marketing consultant may be the best option. They can help you create an online presence and reach a wider audience. However, if you have a large company, a marketing consultant may be a better choice. They can help you develop and implement marketing strategies that will reach your target market.

- Your budget: Hiring a digital marketing consultant can be more expensive than hiring a marketing consultant. This is because digital marketing requires more specialised skills and knowledge. If you have a limited budget, you may want to consider hiring a marketing consultant who can provide you with the necessary skills and knowledge at a lower cost.

- The scope of your project: If you only need help with one aspect of digital marketing, such as creating a website or developing an online marketing strategy, a digital marketing consultant may be the best choice. However, if you need help with multiple aspects of marketing, such as market research, product development, and advertising, a marketing consultant may be a better choice.

- The type of business: If you have a service-based business, digital marketing may be the best option. This is because it can be used to generate leads and drive sales. However, if you have a product-based business, marketing may be the better option. This is because you can use marketing to create brand awareness and increase customer loyalty.

In the end, it really comes down to what you need and what you can afford. Both digital marketing consultants and marketing consultants can be very helpful, so it’s important to weigh all of your options before making a decision.

No matter which type of consultant you decide to hire, it is important to make sure that they are a good fit for your company. Be sure to ask for referrals and check out their portfolios before making your final decision.