How to conduct a social media audit?

A social media audit is a process for assessing the state of your social media presence. This can be a useful exercise for businesses of all sizes, as it can help you identify areas of improvement and take inventory of what's working well.

There are a few different ways to approach a social media audit. One common method is to use a checklist or template that covers all the major social networks. This ensures that you don't miss anything during your review.

Another approach is to focus on specific social networks, depending on where your target audience is most active. For example, if you're trying to reach millennial women, Instagram and Pinterest might be more important than LinkedIn.

No matter which method you choose, there are a few key steps you'll need to take:

1. Review your social media goals and objectives

Before you start your audit, it's important to take a step back and review your social media goals and objectives. This will help you prioritise which areas to focus on and what metrics to use during your review.

2. Gather data and social media analytics

Once you know what you're looking for, it's time to start gathering data. This can include social media analytics, web traffic data, engagement metrics, and more. If you don't have access to this data yourself, your social media manager or another member of your team should be able to help.

3. Conduct a competitor analysis

A social media audit isn't just about taking inventory of your own social media presence. It's also a good opportunity to see how you stack up against your competitors. Take a look at their social media profiles and compare their activity level, engagement, content, and more.

4. Analyse your findings and identify areas for improvement

After you've gathered all the data, it's time to start analysing it. Look for patterns and trends in your social media activity, web traffic, and engagement metrics. Identify any areas where you could be doing better, and make note of what's working well.

5. Create a social media action plan

Once you've identified areas for improvement, it's time to start putting together a social media action plan. This should include specific goals, strategies, and tactics for improving your social media presence. Make sure to involve your team in this process, as they'll be the ones responsible for carrying out the plan.

A social media audit can be a helpful exercise for businesses of all sizes. By taking stock of your social media activity, you can identify areas of improvement and develop a plan for moving forward.